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about us
minerva was founded in 2023 to allow us to share our combined 60+ years of experience in business, product design, editing, content creation, teaching and the music equipment industry.
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We are Trevor and Lisa Coley, former owners of British microphone brand Sontronics, an internationally renowned company for which Trevor designed award-winning microphones that have appeared on albums and live performances of some of the world's most talented artists, producers, engineers and composers, from Ed Sheeran and Adele to Aerosmith and Kings of Leon.
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​Through running the Sontronics business and also in our previous careers, we've amassed know-how and expertise in various fields that we now want to share with businesses and educators like you.
Whether you need Trevor to deliver a one-off recording workshop, Lisa to redesign your brand or you want to engage us as consultants to overhaul your business, small or large, we are here to help!
You'll find a bit more info about each of us below and details about our very particular sets of skills that can be focused on your needs…
Trevor
Trevor Coley is most well known for his Sontronics microphone brand, which he founded in 2004 and launched to the world at the 2005 NAMM Show. His unique sounding (and looking) mics have graced many a Grammy-winning album and Oscar-winning soundtrack, and his experience of bringing products to market is second to none.
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Prior to Sontronics, Trevor also worked as international sales manager for mixing desk brand Soundcraft, ran an international distribution company, managed a music retail store, worked in music studios and played guitar in a band.
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His skills include:
• Business strategy
• Product design & development
• Procurement & supply chain management
• Building a distribution network
• Sales training
• Education workshop delivery
• CPD training
direct email: trevor@minerva-creative.co.uk
Lisa
Lisa Coley worked with Trevor running the Sontronics brand for almost 20 years, and she is well versed in managing an international company as well as establishing a world-recognised brand. Her status as one of the world's only female owners of a music equipment brand has led to her being invited to join trade boards and to become an ambassador for female entrepreneurs.
An accomplished pianist and flautist, Lisa has also worked as a magazine editor and writer, working for music and travel titles as well as tutoring in languages and piano/flute plus a brief stint as a French teacher.
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Her skills include:
• Copywriting, editing and content creation
• Marketing & promotions
• Business strategy
• Brand development and implementation
• Customer service training
• Languages
• Design of teaching resources & courses
direct email: lisa@minerva-creative.co.uk
"Lisa and Trevor seem to bring magic to everything they touch, whether it's the brand they built from nothing, their ingenious marketing campaigns or their public speaking. They are brilliant!"
Jack Ruston, Music Producer/Lecturer/Nutritionist
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